Our Easy Guide To A Stress-Free Company Photoshoot
High-quality company images are the key to helping a brand stand out from the crowd.
Yet many businesses put off hiring a professional photographer in favor of taking the photos themselves.
Although this might initially save money, the truth is that low-quality images will lead to many missed opportunities over time.
When your audience sees low-quality images from your brand, whether on your website, social media, or ad campaigns, they'll begin to question the quality of the products or services you offer.
Stock photos are another alternative to a professional photographer, but these images can easily give the wrong impression of your company or fail to capture its personality.
On the other hand, professionally captured photos set the tone for your entire business and show your potential customers that attention to detail and professionalism matter to you.
This positive perception will lead to many great business opportunities. If you're considering hiring a professional photographer for the first time, this blog is exactly what you need.
Below, we've shared eight helpful tips for a stress-free company photoshoot.
1. Scheduling
Preparation is key when it comes to your company photoshoot. To make sure everything runs as smoothly as possible, sharing your schedule with the photographer ahead of time is a good idea.
Your shoot time may vary depending on your style and the type of shots you hope to achieve. A planned schedule helps you and your chosen corporate photographer stay on track and have a successful shoot.
2. Shot list
Before your photoshoot, it's crucial to provide your photographer with as much information as possible regarding what you hope to achieve from the session.
It's important that you be as detailed as possible when compiling your list. Instead of saying you want three product shots per product, think more about the angles, backgrounds, and type of shots you'd like to use.
For example, you might request one top-down shot, one 45-degree angle shot, and one shot of the back product label.
At the same time, making lists of any outfit changes, makeup, props, or apparel needed can help keep you organized and ensure everything is ready for the big day.
When making these lists for your company photos, it's a good time to think ahead to the future. What kind of content will you need for promos, holidays, summer, etc.? It's never too early to start preparing!
Remember: You don't have to provide every little detail to your photographer - they'll be able to help you out with creative inspiration if you're feeling stuck or unsure.
3. Moodboard
A mood board is a collection of images compiled together into collage form. You can easily create a digital collage on Pinterest or Milanote with images and ideas that align with your vision.
You'll be able to share your mood board with your photographer, so they get a clear idea of what you have in mind. After all, it's much easier to show the type of images you'd like to achieve rather than describe them.
When you're both on the same page, getting the style and aesthetic you want for your photos is much easier.
4. Breaks/lunches
If you're holding a full-day photoshoot, scheduling a lunch break and regular shorter breaks throughout the day is essential.
Posing for shots all day can take its toll on your employees or models. But with regular breaks, you can keep them energized, alert, and engaged until you can secure the perfect snaps. Think about any meals, coffee, or catering that need to be planned ahead of the shoot.
5. Timeline
Having a timeline of your photoshoot can act as a guide for everyone involved. Not only will you know how much you'll have to pay a photographer, but your team can also know how the shoot will unfold.
If you're not sure how long it will take to get the shots you desire, your photographer will be able to give you a rough estimate once you walk them through your ideas.
6. Be prepared to pay a 50% deposit
For most business photoshoots, your chosen photographer will request that you pay 50% of the cost upfront as a deposit. A business photographer will charge this as insurance if any of their clients cancel at the last minute, resulting in them missing out on another customer.
7. Location
Ensure all location information is approved and shared with all parties before the shoot date. The last thing you want is for participants to get mixed up about where they're supposed to be and when.
This can be a major headache and may even mean rescheduling your shoot and missing out on your deposit.
8. Get feedback from your team
When choosing the winning shots from your shoot, asking your team for feedback on the photos they like the most is a good idea. This will make your team feel involved in the process and ensure everyone is happy with the final shots.
From planning a timeline and shot list to putting together a mood board, you can take many steps to make your company photoshoot a stress-free experience.
If you're searching for a professional photographer to capture standout shots of you, your team, or your products - our talented team at Mantis Media would love to help.
When you choose to work with us, we'll be with you every step of the way as we guide you through the process and ensure you get the photos you need to help your business succeed.
Every company photoshoot we work on is customized to suit clients' visions. We'd love to help you achieve your vision, too!
Please get in touch today to book your company shoot or learn more about our services.
Social media:
High-quality company images are the key to helping a brand stand out from the crowd. Yet many businesses put off hiring a professional photographer in favor of taking the photos themselves.
Although this might initially save money, the truth is that low-quality images will lead to many missed opportunities over time. When your audience views low-quality images from your brand, whether on your website, social media, or ad campaigns, they'll begin to question the quality of the products or services you offer.
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Preparation is key when it comes to your company photoshoot. To make sure everything runs as smoothly as possible, sharing your ideal schedule with the photographer ahead of time is a good idea.
Your shoot time may vary depending on your style and the type of shots you hope to achieve. A planned schedule helps you and your chosen corporate photographer stay on track and have a successful shoot.
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A mood board is a collection of images compiled together into collage form. You can easily create a digital collage on Pinterest or Milanote with images and ideas that align with your vision.
You'll be able to share your mood board with your photographer, so they get a clear idea of what you have in mind. After all, it's much easier to show the type of images you'd like to achieve rather than describe them.
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