1. Understanding Your Audience Begin by deeply understanding who your target audience is. Use the data-driven tools provided by both Google and Meta to analyze demographics, interests, and behaviors. Tailoring your ads to resonate with the right audience is the first step towards a successful campaign. 2. Crafting Compelling Ad Content The success of your ad hinges on the content. Whether it's the imagery used in a Facebook ad or the headline of a Google Search ad, the co